Make Sure You Have At Least Three Emails In Your Autoresponder

A woman told me this week, "Your advertising is wasted if you don’t follow-up on your leads." Her solution is to use a multiple autoresponder that sends her prospects a new sales message every few days.

People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else’s ad. Yours had the good fortune of reaching the customer at just the right time.

You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free for self hosting and others who sell up-graded service at low cost.

Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy.

Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features.

Your third sales letter should be scheduled to arrive several days later. Start with "Successful people are busy. I know you probably saw my earlier messages, considered them, but haven’t yet had time to respond."

Then give them another rundown on your offer. Bring in a fresh angle so it doesn't seem like they are reading the same letter they saw a few days ago.

More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they’re ready to buy.

Offer Your Own Email Course

Teaching people how to do things is always going to be a great way to get more interest in the products you are promoting.

Here is how to create yours:

1. Pick a problem that lots of your customers struggle with. In my business the big problems are getting a site that sells, finding a way to handle email, figuring out search engines, and finding low-cost ways to advertise effectively.

A course on any of these is guaranteed to bring lots of interested prospects and customers (and you can bet I’m plugging my ads here and there during the course).

Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or anything else that customers often ask about.

2. If you don’t write or have time to pen your own articles, look for others who have written on the topic. It is perfectly legal to put their ideas in your own words (always proper to give them credit).

You can also quote the article. It is best to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has some valuable information. Include a few paragraphs of what Jane wrote. Be careful not to use so much you give away her entire article and spoil her ability to sell the information.

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Using Article Marketing To Build Your Email List

Getting customers to your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.

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Using Autoresponders To Build Interest In Your Product In Order To Produce Sales

If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.

You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn't turn out to be an exact copy of someone else’s sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!

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Get The Most From Your Email List By Building Trust

While the rest of the world have developed many barriers and protection to keep their email accounts spam-free, there are also those that sign up to receive emails that promote various products, and services and their sites. This is mainly because these opt in subscribers wants to know more about what these sites are offering and can be beneficial for them. They expect to be kept posted on what they are interested in and whats new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers, the basic element needed to get these type of people is, trust. When your customers trust you, they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt in subscriber mail list, the email you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent, making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user, you do not personally know is a big achievement.

To build a good opt in subscriber list you need people to trust you, for a faster and quicker build up, you need to get your opt in subscribers to trust you quickly. The faster you build your opt in list the faster word about your site and company gets to be spread. The bigger the scope of your opt in list the more traffic you get, which means more profits. Its easy maths if you think about it. Getting the numbers is not that simple though, or maybe it is?

Getting the trust of your clientele should not be so hard, especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Gather all the knowledge and information about your business. Frankly if you decide to go into a business, you most probably already have an interest in it. Like how many basketball players become coaches, you don’t really venture into something you don’t have any interest in.

Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if you're selling roofing materials or provide articles on insurance settlements if you are a settlement lawyer. You do not have to be a big corporation to make use of an opt in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is, that they will recommend you. Generally, people will trust someone they know, when that someone recommends you, then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the others have experienced from you, so make sure to be consistent in the service you provide.

Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

Remember that when you get the trust of your clients do not lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.

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A Few Tips To Help You Get The Most From Your Autoresponder

So you've worked hard in creating your website, regularly adding content to it, and building links and increasing search engine placements. The next step, that many overlook, is to capture your visitors by using an autoresponder.

Here's a scenario for you to consider. A visitor finds your site through one of the many ways that you have been carrying out to generate traffic, and finds just what they are looking for and is about to make a purchase. They are distracted while at their computer and leave the site.

Although the example above is hypothetical, the reality is that visitors may leave your site for a number of reasons without you making the most of your opportunity. That is unless you are using an autoresponder.

Capturing the email address of this visitor would have allowed you to contact them at a later date to potentially make the sale that you originally missed out on. Autoresponders are remarkable, flexible programs that do much more than just automatically answer your emails. I'll outline below a number of ideas that you can use to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.

1) Publish a newsletter.

High quality autoresponders will manage subscriptions and follow-up with those interested prospects that have signed up. This allows you to keep your autoresponder list updated about your products or services, and also build your reputation as an expert in your chosen business area.

2) Contact affiliates.

If you have an affiliate program you can easily contact your affiliates to inform them of any offers you may be running, or to provide them with promotional material that they can use to increase their commissions and your sales. You could provide any tips and advice that you feel would benefit your affiliates.

3) Promote advertising opportunities.

You may provide, or plan on providing advertising on your website, ezine or newsletter. You could setup your autoresponder to send out information about the cost of advertising, and how to find out more information. Of course you could also notify your list of any advertising discounts or offers that you may have.

4) Write reviews.

Write reviews on products and services that you found to be useful. Send this review out with your autoresponder along with your affiliate link to the product.

5) Provide email courses.

Provide valuable information in the form of email courses. These can be setup to send out each lesson at certain intervals. It is important not to solely provide a sales pitch but to provide quality content. You can then provide a paragraph at the end of the email course to entice the prospect to make a purchase of your product.

6) Distribute free reports.

Give your visitors a taste of the information that you provide, and the quality of your product and service. Again, do not make these out to be sales letters, or you stand to lose customers instead of gain.

7) Product tasters.

Provide your prospects samples of your product, whether it be an ebook, software, course, membership, etc. You can capture email addresses from your website this way, and follow-up to make the complete sale.

8) Provide hidden links to pages.

In exchange for a visitors email address, you could provide a link to an affiliate page containing promotional material. You can then gather a list of visitors that are interested in becoming your affiliates.

9) Order page autoresponder.

Provide a form on your order pages that allows visitors to be kept notified of special offers or discounts. This offers a great opportunity to create a mailing list that contains the names of people who are already your customers, and who are interested in any future products.

10) Distribute articles.

Allow visitors to sign up to your autoresponder in order to receive articles. There are many ezine publishers and webmasters looking for content, and this allows you to provide this content whilst including your bio and description of your service or product in a resource box.

Here I've provided ten examples of how autoresponders can be used creatively, but there are many more. Autoresponders are valuable to all internet marketers, and you should seriously consider using one if you do not already.

There is one autoresponder program I would suggest you check out and you can find it at the link below:
Learn How to Make Money on Autopilot With Autoresponders

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Do You Really Need To Use An Auto Responder

How would you feel if you could send out all the information that your potential customers have requested without checking your email?....sound good….!While this may seem impossible, it is becoming more and more popular among the most successful internet marketing people. And the reason for this: an Auto responder..!

An Auto responder is an automatic method of responding to emails sent by existing or potential customers and is a must for any Internet Business or organization.  Time is money and answering e-mails personally takes far too much of your already valuable time for you and your customers.  Auto responders allow you to spend this time on other important aspects of your business whilst the customer receives the information required almost immediately

Because of the versatility of Auto-responders they can be used by practically any type of business.  Answering questions about products and services, providing information on pricing and delivery including being used to welcome new customers to your website and thanking them for visiting.

Why use an Auto-responder? When you can list the information on your site…..the advantage is that they send you notification each time a response is sent out allowing you to track the success of your promotions that your conducting.  Plus e-mail addresses of possible customers so that you can post update and new information to them.

It is crucial to choose the right one.  An auto-responder should enable you to be as personal as etiquette allows in sending out follow ups to all potential customers as persistence has been proven to pay off.  It often takes as many as 7 e-mails before any sale in finalised.  In some cases the customers have asked for specific information and therefore an Auto-responder should allow unlimited space for the text to do this.  But generally speaking advertisement should be short, direct and to the point.

Auto-responders are one of the important internet marketing tools that should not cost a lot in terms of value for money.  There are free auto-responders available online from many sources, although generally speaking a greater range of facilities are offered by the paid for programs.

Finally the automatic responses of the auto-responder will add to your business strategy and increase traffic to your site day and night whilst you do nothing. Just make sure that the one you finally select supplies you with all your requirements you need enabling you increase business profitability and internet standing.

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You Should Always Get An Email Address

The power of collecting an email address is amazing. As I mentioned in a prior article, you can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate). Often visitors weren't intending to buy any product but were after more information on your subject. Studies show it often takes 7 communications before a customer will buy a product. Believe me, after selling websites, it’s very rare to get a ‘yes’ on the first visit. Websites can be quite complex so maybe it’s not the best example but people just need more information and confidence before they’re ready to buy.

We need to offer the customer an awesome product that they simply can’t say no to for them to give us their email. Often people have no intention of handing out their  email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.

The method of collecting email addresses is called an autoresponder. That is,  a database that stores names and email addresses and can send out pre-programmed email addresses to recipients. These can be customized and sent instantly, 1 day, 5 days and anywhere up to 10 years after the initial email was collected. Very powerful and effective. Third party autoresponders that sit on a separate server are the most effective and you can generate your own signup form to place on your website.

You can also send an email to your database at any time. Let’s look at an example of the power of an email database. Let’s say you attract 200 visitors each day (easily possible) and have a signup rate of 15%, so that’s 30 email addresses a day, and after a year you have 10,950 opt in subscribers. If you mail out a promotion for a course you have created that costs $97 and just 3% of your list signs up (quite reasonable), that’s an income of $31,864.50 just from one mail out. This profit is realized over a few days and a great example of the power of a distribution list and a value-adding product. So make sure you ask for that email address. Our goal is to add value for our customers so we need to work out what information will be useful to them and make it available. The easiest way to do that is via email.

If you look at the numbers, I am sure you can see why email marketing is so popular. There is a program out there called Squeeze Ninja, and it has become a very popular way for newbies and advanced internet marketers to build their lists. You can find them at the link below.
Squeeze Ninja - Ultimate List Building Software

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